The fulfilment and promotion sector is very much about companies engaging their branded product or service to the consumer by outsourcing the entire process to a third party.

An example of this is a crisp manufacturer wanting to carry out a promotional offer to increase sales. The consumer is encouraged to collect a number of vouchers, each one available on a crisp packet, in exchange for a prize. A fulfilment company manages this entire activity.

Innovation IT has worked with fulfilment companies like Acxiom and Targetbase and delivered website based Information Systems to integrate raw data captured about consumers which has been cleansed, analysed and made available to the product or service provider.

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